The Eye is often called upon to blend street cast people with models when casting, because when you’re depicting everyday people in advertising, sometimes everyday people are the best for the job!
The Eye cast Clairol’s, Be A Shade Braver Campaign for creative agency, Grey London. It features nine women representing a broad selection of Clairol’s colour palette range, inviting women to try a little change to their hair colour and notice the big difference!
‘A small change to your hair can make a big change to your head.’
The story featured real London characters wearing the new collections of fashion designers: Gieves, Gucci, Hugo Boss, Dior Homme, Ralph Lauren, D&G and Paul Smith and was styled by the incredible, Georgina Hodson.
2007 never looked so good!