Launched in the summer of 2006 in London’s East End, The Eye casting came to fruition when founder Jody Furlong saw the need for a casting company with a sharper vision, clearer understanding of advertising and no fear of getting its hands dirty.

Within two weeks The Eye was casting a major campaign for Nokia, with top photographer, Rankin and they haven't stopped since! They have worked with for some of the biggest brands and photographers in the industry and cast some of the recognisable advertising campaigns. Recognising Jody as one of the UK's top Casting Directors BBC3 asked him to front their new TV Show "Find Me the Face" where he travelled the country looking for new modelling talent. Jody’s discoveries have gone on to be represented by some of the biggest model agencies in the world.


The mix of traditional and street-casting means that they always find the perfect models. Instead of sitting in an office waiting for agents to make suggestions, The Eye will go out and scour London for the perfect people for your campaign.

Their dedicated street-cast team are the best in the business -- they can talk anyone into having their picture taken. Since they all have The Eye. there is a guarantee you will not be disappointed.

With a team that has worked in all areas of the casting business for over 12 years, The Eye has experience in every aspect of this industry -- from modelling and acting, booking for a model agencies, working at casting studios to assisting some of the industry's biggest names on major television and print campaigns, The Eye finds ‘the perfect fit’ every time.

Having streetcast some amazing faces for numerous ad campaigns, including, Dove, Nokia, Uniqlo, Adidas, Rockport and Nike, The Eye Models was launched in 2007 to represent a diverse range of the hippest streetcast talent. Exclusive to The Eye these individual and eyecatching models, personify London at its coolest


From the start of any project we can help with all of your casting needs, be it traditional or street-casting. Additionally, we can advice on model fees, budgets, production, stylists, makeup, photography and locations if needed.

The Eye can also source cool new unsigned bands, the latest underground graffiti artists, the hottest new clubs and the most of-the-moment street fashion. Whatever you need to complete a successful shoot.

The Eye have recently cast

Advertising Campaigns For: Dove, T Mobile, Nokia, Uniqlo, Playstation, Coke, Yahoo, Johnny Walker, Virgin Active, Eurostar, Speedos, Adidas, Motorola, Canon, Persil, The British Heart Foundation, Rockport, Beyon, Nike, GHD, Jameson’s, PKZ and VW, RNIB, Haagen Dazs, MTV, Rimmel, George @ Asda, Vodafone

Fashion Shows For: Siv Stodal, Anne Sofie Back and Top Man, Christopher Portet, Spijkers N Spijkers, SOAR, KtoZ

Magazine Editorials for: GQ Style (with Tom Ford) , Arena, 125, French Playboy; Dazed and Confused, Italian Glamour, Lula, Super Super, In London, Stimuli, Sunday Times, War, Notion, Perfect Magazine, US Maxim.

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The Eye Casting © 2015
The Eye Casting Ltd, 1st Floor, 92 Commercial St (Entrance on Puma Court), London, E1 6LZ
Tel: +44 207 377 7500 | Fax: 05602 059199 | |