THE EYE CASTING

LAUNCHED THE SUMMER OF 2006 IN LONDON’S EAST END, THE EYE CASTING CAME TO FRUITION WHEN FOUNDER JODY FURLONG SAW THE NEED FOR A CASTING COMPANY WITH A SHARPER VISION, CLEARER UNDERSTANDING OF ADVERTISING AND NO FEAR OF GETTING ITS HANDS DIRTY.

WITHIN TWO WEEKS THE EYE WAS CASTING A MAJOR CAMPAIGN FOR NOKIA WITH RANKIN. THEY HAVEN'T STOPPED SINCE! WORKING WITH  MANY OF BIGGEST BRANDS AND PHOTOGRAPHERS IN THE INDUSTRY, THEY HAVE CAST SOME OF THE MOST RECOGNISABLE ADVERTISING CAMPAIGNS AROUND, INCLUDING - LOUIS VUITTON, PRIMARK, MOLTON BROWN, SAMSUNG, FURLA, JIGSAW, JD SPORT, NATWEST, ZALANDO, DOVE, SAINSBURYS, DIAGIO, UNIQLO, BENETTON, JOHNNIE WALKER AND MANY MORE.

BUILDING ON THE STREET CAST TALENT DISCOVERED BY THE EYE, JODY’S TWIN BROTHER BAYO CAME ON BOARD IN 2007 TO RUN THE EYE AGENCY AND REPRESENT A DIVERSE RANGE OF THE HIPPEST STREETCAST TALENT AROUND. EXCLUSIVE TO THE EYE THESE INDIVIDUAL AND EYE-CATCHING MODELS, PERSONIFY LONDON AT ITS COOLEST. ACTING AS BOTH SCOUTS AND MOTHER AGENTS THE EYE HAVE ALSO PLACED MODELS WITH FASHION AGENCIES WORLDWIDE, WHO HAVE GONE ON TO WORK FOR THE LIKES OF CHANEL, DOLCE AND GABBANA, VICTORIA'S SECRET, BURBERRY, RALPH LAUREN, ITALIAN VOGUE, TEEN VOGUE, VESACE AND ARMANI. 

BUT THERE'S MORE…. ACKNOWLEDGING JODY AS ONE OF THE UK'S TOP CASTING DIRECTORS, BBC3 ASKED HIM TO FRONT THEIR NEW TV SHOW "FIND ME THE FACE" WHERE HE TRAVELLED THE COUNTRY LOOKING FOR NEW MODELLING TALENT. JODY AND BAYO HAVE USED THEIR INDUSTRY EXPERTISE, APPEARING ON A NUMBER OF OTHER TV SHOWS INCLUDING HOT LIKE US (BBC3), SIGNED BY KATIE PRICE (LIVING), LORRAINE (ITV), NAKED CELEBRITY AMBITION (CHANNEL 4) AND THE BIG AUDITION (ITV).

WITH A TEAM THAT HAVE WORKED IN ALL AREAS OF THE CASTING BUSINESS FOR DECADES, THE EYE HAS EXPERIENCE IN EVERY ASPECT OF THIS INDUSTRY -- FROM MODELLING AND ACTING, BOOKING FOR MODEL AGENCIES, WORKING AT CASTING STUDIOS TO ASSISTING SOME OF THE INDUSTRY'S BIGGEST NAMES ON MAJOR TELEVISION AND PRINT CAMPAIGNS. THE EYE FINDS ‘THE PERFECT FIT’ EVERY TIME.

JODY FURLONG HAS RECENTLY BEEN AWARDED THE PRESTIGIOUS TITLE OF BEST STILL CAMPAIGN 2020 BY CDA AND WINNER OF Best Casting of a Stills Campaign CDA Awards 2023